Showing posts with label survey. Show all posts
Showing posts with label survey. Show all posts

Friday, January 11, 2008

HOW DO YOU FAIL A SURVEY?!

I’m fixing dinner…the phone rings. A 3-minute survey. “I’m not selling anything". Ever available to someone asking my opinion, I tell him I’m holding him to his three minutes – “go”. He was caught off-guard but starts through the list of disqualifiers:

Survey Guy: Do you or any member of your family work for a pet-food manufacturer?

ME: “No”.

SG: “Ad agency?”

ME: “No”.

SG: “Pet store?”

ME: “No”.

Blah blah blah down the list. You can generally tell the topic of the survey based on what will disqualify you so I’m figuring this will have to do with pet food or pet products of some sort. I’m in like Flint. With cats, a dog, chickens and an aquarium, we’re on the frequent buyer program at virtually ALL the pet and feed stores….

SG: “Do you have any cats?

ME: “Yes”

SG: “How many?”

ME: “Five” (oh they’ll like me for THIS survey…)

SG: Silence…..then “Five?”

ME: “Yep, five”

SG: He chuckles, “I guess that’s too many”

Me: “No kidding”.

SG: No really, this is where I say “thank you very much, that’s all the questions I have”.

ME: “Really, how many do they figure is OK?”

SG: Well, I think the last one I did that had four was OK….

ME: Well, one of mine isn’t doing real well, you might call me back in six months or so….

SG: “Thank you for participating.” click

Damn honey, we have too many cats…

Mark: Yeah? No kidding!

Seriously, do they figure anyone with five cats is too crazy to have a valuable opinion but four is somehow acceptable!?